Wise Age and our predecessor is the first specialist 50+ employment agency in London - is a voluntary organisation with charitable objectives that campaigns for the elimination of age discrimination in all aspects of life, particularly employment.

We promote age diversity in the workplace, provide support to older working age adults (50+) seeking work, carry out research, and provide best practice training for organisations wanting to develop employment support services for the 50+ or interested in improving the quality of their existing provision.

Wise Age also campaigns for the active involvement of older people in developing age-friendly cities and services, and promotes intergenerational communication and understanding.

Aims & Objectives

Our aim is the promotion of equality and diversity for public benefit through:

  • The elimination of discrimination on grounds of race, gender, disability, age, sexual orientation, religion or belief; in particular age.
  • Advancing education and raising awareness of equality and diversity; in particular relating to age.
  • Conducting or commissioning research on equality and diversity issues and publishing the results to the public; in particular, in relation to employment, training and age.
  • Cultivating a sentiment in favour of equality and diversity, with particular reference to age.

Wise Age is currently funded by: 

  • The Trust for London through their support for our Resourcing Older People’s Employment Support (ROPES) training programme and Age & Employment Experts Network (AEEN)
  • The Big Lottery Fund, via Connect Hackney for their programme to reduce social isolation among older people
  • The Department of Work & Pensions for our Age Works programme

Former funders include the European Union through their Lifelong Learning Grundtvig Programme support for our A.C.T. for SHARE and EVOLVE projects.

Find out more about our financial supporters here: Funders.

Wise Age is a Company Limited by Guarantee. Registered No. 8277094.

Registered address: 3 Birkbeck Street, London E2 6JY

Hanne Haestrup

Hanne is the founder and Director of Haestrup International, an executive search and career advisory company within the financial sector. Passionate about education and work application preparation she holds career presentations and workshops at senior schools which includes CV and cover letter preparation and interview preparation, skills and techniques. 

Her career started at Danske Bank, Copenhagen, where she worked as a government bond and rates derivatives trader. She moved to London in 1995 to take responsibility for Scandinavian fixed income distribution to UK based institutional clients. In 2001 she joined Hogarth Davies Lloyd Executive Search as a Director in the fixed income practice, developing and expanding relationships in sales, trading and capital markets. She was promoted to co-head of the fixed income practice together with the founding partner. She resigned from Hogarth Davies Lloyd in early 2009 to establish and run Haestrup International.

She started working as a consultant for Wise Age in 2018.

Peter Murphy

Peter Murphy is currently a Director of Wise Age, and trains older job seekers and employers.

Peter has worked with Wise Age and its predecessor for fourteen years and managed successful projects such as Age Works, in partnership with ACAS among others.

He has represented Wise Age at conferences and events in France, Poland, Belgium, Italy and the Czech Republic.

He is a performing musician and composer, and has also been involved in campaigns around LGBT issues. In the 1980s he worked with E P Thompson, Mary Kaldor, Zdena Tomin and others in European Nuclear Disarmament, dealing in particular with issues around Czechoslovakia and the USSR. This track record in dealing with countries which then cease to exist makes him a useful weapon of last resort when dealing with age issues in other countries

Chris Walsh

Chris Walsh Wise AgeChris Walsh BA, MCIM is himself both a babyboomer older worker and pensioner. Chris has for over 20 years, been active in the age movement, helping older people gain employment and overcome poverty, while fighting ageism and promoting the benefits of older workers and age diversity to employers, the media and government decision makers.

Chris is Chief Executive of Wise Age and was previously a founder and the head of Wise Owls. He is also the Chair of Positive Ageing in London (PAiL) - London's regional age forum, as well as Chair of the UK section of Age Platform Europe - the largest European wide 50+ lobby, campaigns and research network.

Chris has been appointed as one of the two 'age experts' who sit on the Mayor of London's Equality, Diversity and Inclusion steering group. He is a leading advocate of older people led age friendly city initiatives and is working to help make London an age friendly city.

Chris has worked as a senior marketing consultant in the public, private and voluntary sectors since 1986. He developed the first not for profit marketing Chartered Institute of Marketing course, produced the first marketing audit for a local authority, developed successful marketing management strategies for three London boroughs and public enterprises. He was also a postgraduate marketing lecturer at London South Bank University and London Metropolitan University. He also has been a successful fundraiser for both Wise Owls, Wise Age and on behalf of start-ups including a national Sunday newspaper where he was responsible for raising £6.5 million.

Chris White at Age Platform Europe Annual Meeting Brussels 2019He is married and has four grown up children and is now the proud owner of a Border Collie Labrador Pipi that keeps Chris healthy.